Kenneth R. Andrews

Kenneth R Andrews (1916 – 2005) was an academic who wrote and thought on business policy or corporate strategy at the Harvard Business School. He is regarded as one of the 'fathers' of modern business strategy and has been credited with giving corporate strategy its dominant strategy.^[1] Originally, a schloar of American literature (his PhD was on Mark Twain) in 1946 he was persuaded by Edmund Learned to join Harvard Business School^[2] where he taught for forty years,

His books are a popular source of SWOT analysis in business strategy. ^[3]

Bibliography

The Concept of Corporate Strategy. Homewood: Irwin. (1971)
Trade Plunder and Settlement (1984)

References

^ Foss, N.J. (1997) Resources, firms, and strategies: a reader in the resource-based perspective. Oxford.: Oxford University Press.
^ Obituary
^ Mintzberg, Henry, The Rise and Fall of Strategic Planning. 1994

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Name	Andrews, Kenneth R
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Date of birth	1916
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Date of death	2005
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